With the rise of AI-generated content, the desire for in-person, high-touch events is becoming more valuable. The share of companies with Field Marketing roles went from 4.83% to 8.35%. This multi-quarter climb seemed to accelerate sharply in late 2025.

AI Engineering is the hottest job in the Pave dataset going from almost 0 to 11x in prevalence in the past two years. We expect this trend to continue as more companies define this new role.

The role of Web Development is getting disrupted with the rise of vibe coding tools. The share of new hires going into web development dropped from 0.18% in Q4 2023 to 0.07% in Q1 2026.

Drawn from Pave's real-time dataset of 2M+ employees across 9,000+ companies, skewed toward technology companies.

The Hot Jobs Score measures which roles are gaining or losing momentum across the workforce - ranked from −100 (cooling fast) to +100 (heating fast).

The score combines two signals:
- Hiring Momentum (65%): how a role's share of new hires is trending over time
- Workforce Prevalence (35%): how a role's share of total headcount is trending over time

Both signals are measured as a growth rate relative to baseline, so a small-but-fast-growing role is compared fairly against a large established one. Each is converted to a percentile rank across all eligible job families, then combined into the final score.

Alongside the score, we surface a supporting compensation signal, the new-hire to employee pay ratio, which compares recent-hire median base pay to the broader population. A ratio above 1 indicates employers are paying a premium to attract new talent into that role, a sign of real market competition.

Scores cover tech job families, exclude executive levels, and require a minimum number of employees and companies per job family to ensure statistical reliability. The company panel is held constant across time so trends reflect role composition, not reporting changes.