2024 Pave Platform Rewind: Billions in Compensation Delivered

As 2024 comes to a close, we can’t help but look back at what a big year it was for Pave.

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We partnered with Greenhouse to launch Offer Insights, bringing real-time job offer trends to our customers. We hosted our first Total Rewards Live conference for the compensation community (save your seat for 2025 here). And we expanded our leadership team, bringing on seasoned leaders in Revenue, Marketing, and Customer Success. 

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And that’s just scratching the surface. Here are more amazing highlights from the past year. 

Platform Highlights

Let’s start by diving into trends across Pave’s full product platform, including our compensation benchmarking and compensation management tools. Customers are clearly loving Pave, leading to some very big, impressive numbers:

Millions and Billions

In 2024, customers used Pave to manage billions in compensation budgets totaling:

• Cash: $136.0B ($135,939,674,708.40) 
• Equity: $39.5B ($39,474,577,742.86)

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Customers also built and managed more than 1.7 million compensation bands in Pave:

• 1,760,430 to be exact

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Most importantly, employees viewed their compensation in Pave’s Total Rewards portal nearly 1.0 million times:

• 949,030 Total Rewards views

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We can’t wait to see these numbers grow further as more organizations leverage Pave to build transparency and trust with their teams.

Most Searched Job Families

Our customers use Pave’s Market Data platform daily to search for targeted compensation benchmarks by job family, location, and company stage of development. In 2024, the most commonly searched job families were:

1. Software Engineering - Generalist 
2. Sales - New Business 
3. Sales Development 
4. People Business Partner 
5. Financial Planning and Analysis 
6. Data Analyst Project/Program Management - Technical 
7. Accounting - Generalist 
8. Project/Program Management - Non-Technical
9. Solutions Engineering - Post-Sales 
10. Sales Enablement

New Job Families in Pave 

In 2024, we released several new job families in Pave’s Market Data product, including:

1. Marketing Operations 
2. General Counsel 
3. Sales - Generalist 
4. Security Engineering - Generalist 
5. Business Operations - ERP

New Locations in Pave

We also rolled out more locations to benchmark in Pave’s Market Data product, including:

• Edinburgh Metro Region
• Finland
• Morocco
• Sacramento, CA Metro Region

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Database Growth

Hot Jobs 

Exploring hot jobs is always a trending topic, and 2024 saw plenty of buzz around Machine Learning and AI engineering roles—for good reason. However, you might be surprised to see some of the roles that grew very quickly in Pave’s compensation dataset last year.

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Our Supply Chain job family actually has the highest concentration of employees hired in the last 12 months—37.2% to be exact. This is followed by our Community Operations job family, with 33.9% of employees hired in the last year. The Machine Learning job family comes in third.

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What other job families on the list surprise you?

1. Supply Chain - 37.2%
2. Community Operations  - 33.9%
3. Machine Learning - 31.7%
4. Clinical Operations - 31.4%
5. Sales - 28.2%
6. Office Management - 27.8%
7. Aerospace Engineering - 27.2%
8. Brand Marketing - 27.2%
9. Executive Assistance - 27.1%
10. Content Marketing  - 26.9%
11. Data Science - 26.3%
12. Product Marketing - 25.6%

* Methodology: Percent of employees in the job family hired in the last 12 months.

Hot Locations 

Similarly, we looked at countries with the highest concentrations of employees hired in the past 12 months across Pave’s compensation dataset.

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In this case, we had to expand to a top-13 list to squeeze in the United States, as 12 countries saw a larger share of employees hired in the last year. At the top of the list is the Philippines, with Colombia and Mexico rounding out the top three.

1. Philippines - 34.4%
2. Colombia - 32.7%
3. Mexico - 31.6%
4. Serbia - 30.1%
5. India - 29.8%
6. United Arab Emirates - 26.3%
7. Brazil - 26.0%
8. United Kingdom - 24.0%
9. Portugal - 23.9%
10. Spain - 23.0%
11. Canada - 23.0%
12. Germany - 22.9%
13. United States - 22.5%

* Methodology: Percent of employees in a country hired in the last 12 months. To be included, a country must have at least 100 companies reporting data in that location.

Looking Ahead to 2025

Clearly, it has been a huge year for compensation and for Pave, and we’re so grateful to our 8,500+ customers for helping to grow our dataset and uncover key trends. 

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There’s a lot to look forward to in 2025, and we have many exciting plans and product launches in the works. Make sure you’re the first to know by subscribing to Pave’s newsletter, The Benchmark.

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Happy New Year!

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